How do you make a consumer in North America want to buy a nutritional milk powder from Ireland? As Ireland is a global leader in food safety, we wanted the product to shout ‘made in Ireland’ without resorting to stereotypes. Picturing the cattle grazing peacefully on the green fields of Ireland, we created the 3leaf brand. Named after the clover the cattle feast on, we supported the brand with a strong story and some simple illustrations and created a range of packaging for this nutritionally powerful product. It’s ‘You to the Power of Three’.