BellaMoon

Take a successful, original, highly practical breastfeeding system, then add the lure of fashion and immersive storytelling with three new, original fabric designs and retail packaging by Fourum. The result is a fourfold sales increase and one client who is over the (Bella)moon.

Proving Bellamoon’s fashion credentials, in December 2020, the brand was featured in one of the most iconic fashion magazines in the world under the headline, “The Baby Brand New Mothers Love.”

Fourum provided fabric design, packaging design and website refresh and copywriting for BellaMoon. Since implementing our new fabric designs on our new range of products, our ecommerce sales have quadrupled.

Our customers are so complimentary about our new fabrics – “Stunning! I'm torn over which one to order!” - “Gorgeous stylish classy” - “Absolutely beautiful design – it’s like you’ve added this secret elegant delicate fairytale story that should be almost whispered to our little loves as they drift off to sleep feeding away.”

Irene Breen, Founder