Olivia had a brilliant product and name, but she didn’t know how to explain ‘why’. Why was she doing this and why should anyone care. Fourum got it – we got that a buggy blanket holds emotion. We know the stress and guilt parents feel when their child is uncomfortable! So, we shaped a Brand Future Strategy, including a range of narratives for targeting consumers, investors and retailers. We gave her a sharp new brand that looks global and feels caring, and we identified a new colour scheme and pattern design for the front of the product itself. Add to this packaging, trade show stands, movies, leaflets and we are proud to say that Blinky is going places. Because when you go outside, you grow outside.